In order to match the might of these organisations and to achieve the enormous growth ambitions that it had set for itself, 23 Capital recognised that it would need to increase its market presence by first creating a brand that would stand out in a market full of staid, corporate brands.

Through interviews and workshops, we worked closely with the two founders, to crystallize the companies essence. From this initial consultation, it was clear that the organisation’s strength lied in its ability to balance both the rational and emotional; financial rigour alongside the passion and agility to help their clients achieve their ambitions.

This duality was captured through the brand idea ‘We focus on unleashing greatness’ and emphasised through a logo and visual identity that emphasises this point of equilibrium between head and heart. We’ve helped them bring this idea to life across their most visible touch points, including the design and build of their website. Further together with the team, we helped them to define a 23 Capital Labs, showcasing the innovative work they are creating in partnership with early growth-stage companies.