Find home together
SpareRoom is the UK’s leading flat and house share site with over 7 million users. IE was commissioned to help with the first major update to the company’s brand strategy and visual expression in over 7 years. With a renewed focus on growing the US business and new competition entering the market, SpareRoom leadership recognised that in order to maintain their position, they would need to build a more emotional connection with audiences.
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We created an identity built around the brand idea ‘Find Home Together’, a statement that reinforces the founder, Rupert Hunt’s belief that living with the right people is better than living alone.
We created a logo based on the idea of a balanced house share, the result of finding home with a group of people that compliment each other’s lives. We also created a custom typeface; SpareRoom Sans. The typeface emphasises the angular and curved forms of the logo and through the inclusion of alternate characters references the diversity of personalities within a house share.
To launch the brand, IE is working closely with SpareRoom leadership to launch a series of advertising campaigns in key markets (UK and US). The brand is currently being soft launched across digital platforms, with further changes to the user experience showcasing the new brand to be rolled out over the next 6 months across the company’s website and IoS/Android apps. Stay tuned!
