Get ahead of the world ahead
Learn with OjO is an up-and-coming educational toy company for future innovators. OjO’s aim is to promote ‘learning by doing’, empowering a new generation to develop the skills, values and courage to meet the challenges of our constantly changing world.
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We met with founders Maha Khawaja and Christine Havercroft when the idea for the business was in its earliest stages. Using workshops and co-creating product prototypes, we helped them craft the mission of the business and flesh out the brand positioning. The brand idea ‘Get Ahead of the World Ahead’ was formulated as a way of capturing the challenges and opportunities the two founders were passionate about helping children take on. OjO, meaning ‘eyes’ in Spanish was developed as the name.
