We met with founders Maha Khawaja and Christine Havercroft when the idea for the business was in its earliest stages. Using workshops and co-creating product prototypes, we helped them craft the mission of the business and flesh out the brand positioning. The brand idea ‘Get Ahead of the World Ahead’ was formulated as a way of capturing  the challenges and opportunities the two founders were passionate about helping children take on. OjO, meaning ‘eyes’ in Spanish was developed as the name.