More of what matters
Scope is a renowned property developer based in Bangkok, Thailand. They cut through the noise of ‘more’ by celebrating the essential elements of life. IE was commissioned to define what they stand for and how they stand out and an increasingly crowded skyline. We helped them craft their vision — to inspire luxury real estate customers to ask not just for more from their property, but more of the things that matter most.
Applying a humanistic approach to property development in order to evoke the quality, well-considered spaces that they create to enrich the lives of their customers. Not only did IE create their brand strategy and visual identity but it also concepted and art directed their inaugural launch video to promote their first property.