Everyday inspired
Created by a designer and stylist, Tutti & Co is a contemporary jewellery, fashion accessories and lifestyle brand based on the North East Coast of England. The brand was looking to transition from being a largely wholesale driven company to one focused more on the end consumer. The desire was also to allow the brand to have the ability to move more up-market as well as holding on to it’s core audience.
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Working closely with the founder, we created the idea ‘everyday inspired’ to represent the Tutti team’s ability to design products that take inspiration from the heritage of the local area while giving them a modern twist. We also created a framework to help guide the future development of product to help deliver on the new positioning.
