Ready Together
The Humanitarian Leadership Academy is challenging the current top-down approach to global humanitarian aid. Funded by DFID and incubated by Save the Children, the Academy is a global learning initiative set up to facilitate partnerships and collaborative opportunities to enable people to prepare for and respond to crises in their own countries.
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The leadership of the Academy was keen to stand out and signal a new direction for the humanitarian sector, bringing a renewed focus to first principles. Working closely with the Academy and parters, we developed a simple brand idea, ‘Ready Together’ that focused on collaboration and partnership. The bold yet humble symbol, the lowercase ‘h’ came next and could be used in many different ways to reinforce this idea and key messages. The Academy is now in it’s 5th year, and has opened offices and established partnerships around the globe.